"Take care of your horse before you take care of yourself" - THE CODE OF THE WEST
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Newsletter January 2012
Posted by Peter Ward on 1/10/2012 to Newsletters
Newsletter - January 2012
You are receiving this newsletter because you are a customer of Easyboot SA. If you wish to unsubscribe please email us with "unsubscribe" in the subject line.
Best wishes for 2012. Last year was good for a number of horses because their owners got the "boot" thing going. Congratulations to you for being part of the barefoot / hoofboot movement. Going barefoot is so old that it's new, but it is surprisingly difficult for many horse owners to break out of the easy, quick fix offered by a farrier and a set of iron shoes. The way we see it, the alternative to being shod is barefoot. Boots support the barefoot lifestyle and not vice versa.
At the start of a new year it is useful to look backwards over 2011 and then into the future to see what that holds. Easyboot SA is about 8 months old and we are pleased with the way the concept is being accepted in South Africa. We stock a subset of the Easycare Inc (USA) range i.e. the Easyboot Glove, Glue-On and Trail. We believe that this covers most requirements locally but we are always happy to bring in something else for you if necessary. Hoofboots attract an exorbitant 30% import duty but we are hard at work in an application to the Department of Trade and Industry to have this reduced. We will pass any savings on to you, so hold thumbs.
Lastly, please read the article reproduced below, by the CEO of Easycare Inc, Garrett Ford. Garrett is an active endurance rider in his own right so knows and uses his company's products.
Till next time, thanks for the custom and may you succeed in your chosen field of equine endeavour.
Regards from us at Easyboot SA,
Peter, Ben & Helga

2011: The Biggest EasyCare Natural Hoof Care Moments & Changes Of The Year

Wednesday, January 4, 2012 by Garrett Ford
2011 is a year that I'll remember for acceptance of natural hoof care practices, hoof boots and barefoot trimming.

Yes, natural hoof care has been around along time and many people feel it's the only way to keep a horse. There are also many people who believe all horses must wear iron shoes. I think the thing that I noticed most about 2011 is a broad, mainstream acceptance of barefoot hoof care. Horse owners that have had every horse shod for years now have one or two going strong barefoot or booted. I've noticed a change in thinking, it's no longer a debatable topic but a successful tool in the bag of tricks of the equestrian trade.

Here is my list of why I believe natural hoof care made a big step forward in 2011, why it will continue in 2012 and where EasyCare needs focus in the future. I'll start with #1 and cut right to the chase.

1. Pete and Ivy Ramey release a monumental book about natural hoof care called "Care and Rehabilitation of the Equine Foot". Pete and an incredible group of contributing authors (Robert Bowker, Hilary Clayton, Brian Hampson, Eleanor Kellon, Kerry Ridgway, Debra Taylor and Kathryn Watts) lay out the importance of hoof care theory, nutrition and the hoof, trimming different parts of the hoof, laminitis management and feral horse foot studies. The book is incredible and a must read for equine professionals, horse owners and anyone who cares for the equine hoof. If you believe in the phrase "No Hoof, No Horse" this book will bring your knowledge to a whole new level.

Care and Rehabilitation of the Equine Foot

2. Tevis Cup 2011. The toughest 100 mile horse race in the world tests horses, riders and hoof care management techniques more than any other venue in the world. Jeremy Reynolds wins both the Tevis Cup and Haggin cup using Easyboots on a barefoot horse. In addition to Reynolds impressive results, Easyboots were used on the 3rd place horse, 5th place horse and an additional 6 horses in the top twenty. In total 28 barefoot/Easybooted horses finished the 2011 event. The Tevis Cup continues to show that barefoot/booted horses care compete and win at the highest levels of equine sport.

Reynolds racing wins 2011 Tevis Cup in Easyboots

The Reynolds Racing Team accepting the 2011 Haggin Cup. Marvel is wearing Easyboots.

3. Horse Journal names the Easyboot Glove as Horse Journal Editor's Choice and the Easyboot Trail and Horse Journal Best Buy. Horse Journal is a cool equine magazine that does a great deal of product testing and reviews. They don't take advertising dollars so their reviews are usually very good and on target.

Easyboot Glove Testing

The Easyboot Glove on an early testing run. EasyCare's hopes for this boot have come through.

4. EasyCare has promoted the $10,000 Hoof Boot Contest since 2005. Although the Hoof Boot Contest has been very successful and has helped promote hoof boots and barefoot horses in one of the toughest equine sports, 2011 will bring an end to the successful $10,000 Hoof Boot Contest and we will soon launch the inaugural 2012 International Transition Challenge. The Transition Challenge will showcase horse owner and hoof care professional horse transitions. The new contest will highlight the importance of routine hoof care maintenance, proper nutrition and exercise. The change of direction will take our contest focus off long distance racing and put money and energy into a contest where improving the lives of horses will be highlighted and rewarded. More information will be coming soon.

Hoof Transition, Before and After.

Before and After transition photos
showcased in That's My Horse #2.

5. Advancement, another area of focus for EasyCare in 2012. It's 2011 and in many areas of the equine industry we are still using products and methods developed hundreds of years ago. Why do other sports like cycling, skiing, climbing, and running continue to advance? If you look at a bike developed 20 years ago you would think it belonged in a museum. If you looked at a saddle developed 20 years ago you would think it looks just like the saddles being made today. One of EasyCare's goals moving forward is to borrow technology from other industries and bring it into the equestrian industry. Time to look at things differently.
Garrett Ford
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